The Eastside Collective

The Eastside Collective (TEC) is a beauty salon suite, where local freelance beautians are able to collaborate and effortlessly book a chair/space to offer their services to their clients.

The branding for TEC was created with a modern twist on the 1960’s style and it’s impact on the history of beauty. The goal was to emmulate a nostalgic, funky and retro feeling targeted towards Chippendale’s youthful and creative demographic. 

This project was in collaboration with graphic designer, Jordan Lee (@jortsdesign), where she created the brand‘s wayfindng icons and navigation.