The Eastside Collective
UNIVERSITY PROJECT
The Eastside Collective (TEC) is a beauty salon suite, where local freelance beautians are able to collaborate and effortlessly book a chair/space to offer their services to their clients.
The branding for TEC was created with a modern twist on the 1960’s style and it’s impact on the history of beauty. The goal was to emmulate a nostalgic, funky and retro feeling targeted towards Chippendale’s youthful and creative demographic.
This project was in collaboration with graphic designer, Jordan Lee (@jortsdesign), where she created the brand‘s wayfindng icons and navigation.
The branding for TEC was created with a modern twist on the 1960’s style and it’s impact on the history of beauty. The goal was to emmulate a nostalgic, funky and retro feeling targeted towards Chippendale’s youthful and creative demographic.
This project was in collaboration with graphic designer, Jordan Lee (@jortsdesign), where she created the brand‘s wayfindng icons and navigation.
![](https://freight.cargo.site/t/original/i/6f9ed6855aee92952fddc8be9a5b19085e403dce0070f272551b36455008c239/buscards_1500.png)
![](https://freight.cargo.site/t/original/i/78acd1205bf96bedbed0d9a3b3bef93cc246c318c952ad43f82e6314a4fec944/Screen-Shot-2023-01-27-at-11.34.53-am.png)
![](https://freight.cargo.site/t/original/i/6942ec3a94b6a2e5720e002464986fc6ab32bfbaf69b21b47b7396efe5d460a7/Screen-Shot-2023-01-27-at-11.49.31-am.png)
![](https://freight.cargo.site/t/original/i/7ee12d1700a1a0787388940269441beda81c6e2a6102e9c5854bd7e710ee2de2/ww3-elevator-sign-on-pink-wall-red-curtain-.png)
![](https://freight.cargo.site/t/original/i/c638fe90f2c008461b27d47a67382ee92a7d2acbbd1574ea31bd8eca0100ec6a/tec_website.png)