This conceptual project is inspired by my life-long admiration for the music industry and merchandise design. One of my main objectives was to ensure the collection was not the artist’s logo printed onto every style of shirt possible, but instead included thoughtful graphics that relate to the artist themselves.

The tour merchandise collection is made to reflect the artist, Djo, and their unpredictable music style and energy. His genre experimentations with synth-pop and new-wave were a major point of reference and inspiration – making sure to capture the immersive experience the audience is thrown into when listening to Djo’s recent album, Decide.